First there was guy liner, and now there’s male polish.
Yes, men are embracing grooming trends once traditionally considered women’s only territory, and they are loving it.
Not only are men getting mani-pedis at salons, but they are now skipping the buffing and going for full on nail color.
Celebrities are being seen around town sporting painted nails on hands and feet. Color choices tend to be darker and more drab than thier female counterparts with shades like black, olive green, grey and deep blue being popular. Names like “Fuggin Ugly,” and “Butt Taco,” help market the brand as anything but feminine or demure. The finishes are often matte, a trend gaining popularity for women as well.
It seems to be an important enough trend that cosmetic brands are creating lines just for guys.
Niche brands are emerging, such as Man Glaze polish, and Uslu Airlines, but mainstream players such as Essie and Orly have introduced Man-e-cure and Nails for Males respectively.
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