Posts Tagged ‘Paris’

Color REAL

May 1, 2012

Color and trend forecasting is a big business. Most large apparel and accessories companies use some sort of outside service to help guide their product decisions, which are often made 9-12 months before the merchandise hits the stores.

The information is usually disseminated via suggested color palettes and trend reports, based on the forecaster’s interpretation of catwalk trends, textile shows and a gut reaction to what feels right for the future.

Interactive artist and software developer Pedro Miguel Cruz, has taken a more scientific approach to the process, for French retailer Pimkie.

Cruz has installed webcams in the most fashionable areas of Paris, Milan and Antwerp, and puts the imagery through a computer program, which isolates the colored pixels and logs the information.

The data can be viewed on their website, as live feed, colored graphs, or as color recommendations for items available for purchase at the Pimkie store.

The information is also available on Twitter.

While this may not directly impact those needing long-term color direction, this is a great tool for short term planning, and getting a handle on what is trending in real time.

Eau YES!

December 16, 2010

The French are among the world’s biggest consumers of bottled water, generating an estimated 262,000 tons of plastic waste each year.

In an effort to get locals to drink more tap water, Eau de Paris, the city’s public water company, has set up a water fountain that dispenses both regualar and sparkling water.

The fountain is located in Jardin de Reuilly, a park in eastern Paris. It dispenses tap water injected with carbon dioxide and chilled to a desired temperature.  The water is sourced from underground springs, as well as the Seine and  Marne rivers.

The idea behind the fountain is to boost the image of tap water, and show that it is a safe and ecological alternative to bottled water.
Wouldn’t it be great if all major cities followed suit?

photo: Glasshouse Images


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