Fashion is going through a phase right now, with business leaders trying to figure out when and how is the best time to release new products. As fashion month progresses, more and more designers are showing “see now, buy now, and wear now” collections. Department and specialty stores alike, are struggling with seasonality and mark downs, effectively taking place before anyone can even wear the product. While retailers struggle to find the next big thing to drive sales, there is one item that is having a major resurgence; the concert tee shirt. The category has become so strong, that it has been coined with it’s own name: merch.
Merch wasn’t intended to be fashion. It was created to mark an event, and show support for your favorite artist. Until now. Merch has taken on a life of it’s own, and old concert tees have become chic collectibles. Artists from Justin Bieber, to Kanye West, are selling lines of tour inspired merchandise in pop up stores, (Saint Pablo tour) and boutiques. Bieber has placed his Purpose Tour items at Urban Outfitters, and had an exclusive collaboration with uber high-end retailer, Barneys New York. Even Zayn Malik got into the act, with a line of “Mind of Mine” merch available exclusively on zaynmalik.com, where a 21 piece collection of items “he would like to wear”, is on sale.
But don’t think you can toss any old concert tee on with just a pair of jeans and go. Merch has been elevated to a whole new level, with street style stars making the look their own. Below are a few of our favorites:
Check us out at indigojonesnyc on instagram.
Want to see what we have been pinning? Take a look at our Pinterest page!
Tweet along on Twitter.
To keep up with the latest, show us some “like” by liking our Facebook page
Check out our new site Indigo Jones Eats