Name Your Price

Online retailer Everlane is known for it’s impeccable basics, which are ethically produced. They have always been transparent about the manufacturing process and the costs associated with it, even posting a factory profile next their products.

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This week, they are taking it all a step futher, allowing customers to name their price when purchasing items. The site lists the original price, and a choice of three options for the sale price. One just covers the costs to make and ship the item, one adds on enough to cover shipping and overhead for their team, and the third choice adds on a little to help them cover future growth.

When you are fully engaged with your customers like Everlane is, we are willing to bet they are getting their fair share of people opting in to support their costs. Should other retailers follow suit?

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