Every December, the color experts at Pantone announce their choice for the color of the year. This time, they surprised us by declaring not one, but two shades, as the colors of the year for 2o16.
Serenity, an icy blue, and Rose Quartz, a soft classic pink, are intended to evoke a sense of gender equality and fluidity, reflecting in fashion, what is happening in society.
According to Leatrice Eiseman, Executive Director of the Pantone Color Institute: “In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.”
Pantone has commissioned street artists in Los Angeles, Miami and New York City to create murals overnight to depict the two shades.
photos via Pantone and Quartz. Man One photo: Reggie Reagor
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