Don’t Pass the (Star)Buck

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Often, some of the controversial health bills passed in New York City become more widespread in time.  Such is the case with Starbucks, who today announced it would post calorie counts on all of their menu boards, nationwide.

The Food and Drug Administration is looking at having all restaurants with more than 20 locations post the nutritional information publically, allowing customers to make more informed decisions. Starbucks is one of the first to voluntarily post calories in their stores across the country.

In an effort to serve up healthier options the chain began offering sugar free syrups and switched to 2% milk, as it’s standard several years ago. Skim milk is also an option for customized drinks.

Would you pass on that double chocolate chip Frappuccino at 500 calories, and choose a 260 calorie iced Café Mocha, or a Skinny Flavored Latte at only 110 calories, if you were well informed? How about a 240-calorie croissant, instead of the healthier sounding banana walnut bread at a whopping 490 calories?

Informed decisions are generally better decisions, and Starbucks is taking a step in the right direction to make sure that their customers know what they are indulging in.

New York has successfully led the country in kicking the trans fat habit, banned smoking in public places and built awareness of the calories in their food.  Now how about those giant sodas Mayor Bloomberg is fighting to limit? Do you think that will eventually catch on as well?

photo: Glasshouse Images

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One Response to “Don’t Pass the (Star)Buck”

  1. Arthur Lee Says:

    “Menu labeling is yet another step to extend our commitment to wellness, ensuring our customers and partners (employees) have the information they need to make informed decisions and understand all the ways that they can customize their Starbucks beverages to be within their desired calorie range,” said Mary Wagner , senior vice president, global research and development at Starbucks (Nasdaq: SBUX), in a statement .

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