Emergency Bra

Apparently, a girl can never be too prepared. Just when I thought I’d seen it all, I stumbled upon this little ditty on Ecouterre.

Designer Elena Bodnar has come up with a bra that doubles as a gas mask, in case of emergency.


For just $29.99 the bra converts from regular bra to strapless model, nursing bra or 2 gas masks. What a deal!
On a more serious note, Bodnar created the bra after her own experience following the Chernobyl disaster. The “emergency bra” also won a 2009 Ig Nobel Public Health Prize.

Should disaster strike, the bra cups separate into two masks capable of filtering out harmful pollutants including those from radiological or biological attacks. Bodhar claims many lives would have been saved if they had something like this to prevent the inhalation of Iodine-131 which resulted in radiation sickness.

Screen shot 2013-06-06 at 7.03.36 PM

The emergency bra comes in siren red trimmed with frills, in sizes 32B-40C.

Remember to place your own bra mask on, before assisting others.

photo: Courtesy of Ecouterre

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