In a society where woman are still second-class citizens, this one takes the cake.

All we ask for is equal pay for equal work, and the opportunity to make our own decisions where are bodies are concerned. That doesn’t seem like too much to ask, does it? Just when we think we are making a little headway, this happens:

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Introducing Powerful Yogurt for Men. Yes, a men’s only yogurt, created “by men, for men.” Brogurt, if you will. Seriously? Now we need gender specific yogurt?

This 0% fat Greek yogurt claims to have more protein than it’s less butch counterparts, and comes in a manly 8-ounce portion size.

The container is sleek black, and bears the slogan “find your inner abs.”

It purports to address the unique needs of the male population, and is all natural, and void of artificial sweeteners or hormones.

Um, don’t other yogurts make this claim? My unisex fat free Greek yogurt (Fage) also has about 3 grams of protein per ounce and about 16.5 calorie per ounce vs. 17.5 calories per ounce for the manlier type. It’s in a plain-ish white container that holds a more delicate 6 ounce serving.

Will something happen if women accidentally partake in this men’s only ritual? Will we grow facial hair and start farting in public? Or is it just a marketing ploy to get “real men” to eat yogurt?

What do you think?

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