Scottish Musician Calvin Harris is offering his new album for free, via an iPhone app.
What’s the catch? The music only plays if the phone is moving.
It’s a fun ploy to encourage people to dance as they listen. The app also allows the user to unlock additional tracks by taking photos of the album cover.
For those looking for a more sedentary experience, the album, entitled “ 18 months”, is also available for purchase on iTunes.
Be on the lookout for more motion enabled apps in the future.
Tags: 18 months, Apple, Calvin Harris, dance, entertainment, free album, free music, iphone app, motion enabled app, music, scottish musician, technology
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