These days, a recognizable name seems to be worth more than a barrel of talent or carefully cultivated skills.
Models complain that actresses and musicians have taken over the magazine covers that used to be their domain. Serious actors complain that reality stars get all the ratings and attention previously focused on them. Fashion designers complain that models, actors, musicians and reality stars all have signature collections that they pretend to design. Jessica Simpson, (singer and reality star) even has a gig on a reality TV show, where she mentors young wannabees as if she actually designs the stuff bearing her name herself!
Today’s entry into the marketplace really rubs salt into our wounds.
Giselle Bundchen’s niece not only has a modeling contract with a Brazilian apparel firm, but she now has her own line bearing her name.
Did I mention she is 5 years old?
The collection, Duda Bundchen for Brandili Mundi, will hit the stores in July,
According to Germano Costa, the commercial and marketing director of Brandili Textile, “ Duda told us her preferences on prints, cuts and details, and based on the briefing we received from her, we came up with a collaborative collection.”
Let’s see if this little entrepreneur with good genes can actually guide a team of real designers (who must have LOVED taking direction from a 5 year old!) to create a successful brand.
Now if you’ll excuse me, I’m off to my (insert random career that I have no talent for here) class.
Indigo jones 