Fitness tracking devices have been gaining prominence, and it seems many of the chicest women are sporting rubber wrist bands, to record their activity, calorie expenditure and even sleep cycles.
It certainly comes as no surprise that Fitbit, one of the early adopters of fitness tracking bracelets has teamed up with designer Tory Burch to create a line of fashionable jewelry with tracking technology.
From colorful printed bands with Burch’s signature logo, to gold caged bracelets and pendants, these pieces are designed to house Fitbit’s “core”, which pops out of the original bracelet.
While Tory Burch is not the first to merge fashion and fitness, she certainly is the most high profile.
Watch for a flurry of activity around this concept as fashion firms and tech firms begin to collaborate on this type of product. It’s only a matter of time before Apple steps in and blows the competition out of the water.
pictures courtesy of Tory Burch.