The Cools, a new website that launched yesterday, is the brainchild of Olivier van Themsche. The Cools is a social network, style platform and e-commerce site that is curated by trendy young ambassadors, such as Dree Hemingway, Lola Schnable and Lauren Santo Domingo. The site also has advisors, including Antoine Arnault, Lapo Elkann and Erin Featherston.
These bold faced names don’t ring a bell? Guess you aren’t as “cool” as you think you are. But no worries, you can join the site anyways.
The Cools use member profiles to connect users with bloggers and sellers that reflect their personal tastes. Members can scan the site and follow others as they hone in on their style.
“Brands, designers, creators and artists have the opportunity not only to sell their stuff but to tell their story,” van Themsche said in an interview with WWD.
The products are original and eclectic, and the user experience is more akin to Twitter or Pinterest than eBay.
Be amongst the first to join the site and start interacting with The Cools.
photos: The Cools
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