Archive for July 30th, 2012

One to Watch: Tribune Standard

July 30, 2012

[tribyoōn] A raised platform from which a speaker may address an audience / champion of the people.
[standərd] A level of quality or attainment.

Tribune Standard is a new label that is taking the fashion world by a storm.

The collection strikes a balance between utilitarian design and crafted flourishes with an attention to tailoring, fit and finishing.

We recently sat down with designer/ founder Tawfik Mounayer to discuss his passion for the art of making clothing.

Mounayer was born in Israel and raised in upstate New York. As a young boy, he was fascinated with the power of transformation that clothing had on his mother as she dressed for various occasions. By the age of 11, he knew that fashion was to be a big part of his future.

Drawn to New York, he attended Parson’s School of Design and later went on to work with various companies including Ann Taylor and Liz Claiborne, as well as working closely with mentor Isaac Mizrahi on the successful Target collection.

It was there that Tawfik learned to balance his extraordinary creativity with the needs of the average woman. These business skills have helped him define the look and mission of his collection, Tribune Standard.

The company was founded on the premise of quality and refinement, impeccable details, and a focus on craftsmanship. In a world of fast fashion and celebrity labels, Tribune Standard brings back the fine art of making clothing that originally drew Tawfik to fashion.

Launched nearly one year ago with collaborators Richard Austin and Andrea Caccuro, Tribune Standard has been gaining momentum. Each day brings new milestones of success, ranging from Vogue magazine doing a story on them before the first collection was even shipped, ringing the bell at the New York Stock Exchange, and getting orders from retailers such as Nordstrom and Shopbop. Mounayer recalls the day that he was inundated with phone calls and emails from friends and relatives who saw talk show host Kelly Ripa wearing a Tribune Standard dress on her television show.

Mounayer and partners have great aspirations for the brand, hoping someday to expand into accessories, menswear and home furnishings, applying the Tribune Standard aesthetic and thoughtfulness of design to all facets of one’s lifestyle.

From the looks of things, Tribune Standard is well on it’s way to becoming synonymous with great American style, and we can’t wait to see more!

photos: courtesy of Tribune Standard

originally published by Fashionista Cafe


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