The Aisle of Man

There is a small supermarket right across the street from where I live, that everyone seems to think is fabulous. I go there when I need something quickly, like when I run out of an ingredient mid-baking. The produce is decent, and they have most items. I just can’t seem to trust them for freshness on things like fish, or prepared foods, and I have had to return cheese a few times due to spoilage. I also find them to be over priced. Yet every time I am in there, I see people I know who went out of their way to shop there. To each their own.

I was surprised to discover that they made marketing news today, by installing a “man aisle” in one of their stores to cater exclusively to male shoppers.  Seriously? Do men need different aisles in the grocery store than women?
Sure, I send a certain someone across the street to grab one item, and he returns 30 minutes later with 3 or 4 bags containing everything you can think of except the one ingredient I asked him to pick up.  He managed to accomplish this without a man aisle, didn’t he?
Worst yet, the “man aisle” features Wheaties, Doritos, beer, barbeque sauce and beef jerky. Does this imply that men have no concept of nutrition what so ever? It also houses razors and condoms and manly deodorant. People are touting the concept as brilliant, but wouldn’t we all be in an uproar if there was a women’s aisle, featuring tampons and ice cream?

Perhaps. But the market is having the last laugh.
Launched yesterday, it has already been restocked.
The chain is looking to roll out the successful concept to 4 other locations in Manhattan and New Jersey.

photo: Glasshouse Images

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