Under pressure from state and federal authorities who feared that consumers were being misled, the food industry is suspending its major labeling program called “Smart Choices”. The program, which was discussed on this blog on September 13, featured a green checkmark on the boxes of foods that were deemed “healthy choices.”
Pepsico announced this week that they were cutting ties with the program, and Kellogg’s said that it would begin phasing out the packaging bearing the program’s logo on its foods which included Froot Loops and other sugary cereals.
The Smart Choices logo was met with criticism from nutritionists who felt the criteria was too lax.
The decision to suspend the program, pending revisions is a remarkable about face for an initiative that was developed by many of the country’s biggest food manufacturers, during a two year period. Isn’t it ironic that it only took 6 weeks for them to realize that this program was “not so smart” after all?
We hope that this is the first of many steps in the right direction for the American food industry.
photo: adapted from Glasshouse Images